gtm-mcp-server

Name: gtm-mcp-server Review
Item: gtm-mcp-server
Rating: 3.0
Author: Aaron Matthews

Connector Development Usable

Usable Scanned — metadata only

Eliminates manual GTM configuration by letting marketing and analytics teams query, modify, and audit tag deployments via conversational commands instead of …

An MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.

Audit active tags and triggers across containers
Deploy new conversion tracking tags via natural language
Update audience targeting rules without UI navigation

87 starsBSD-3-Clause (commercial OK)FreeNo code needed

Usable rating — This tool is functional but has notable gaps. Review the evaluation notes below before deploying.

Why it matters

Eliminates manual GTM configuration by letting marketing and analytics teams query, modify, and audit tag deployments via conversational commands instead of navigating the web UI.

Best for

Marketing operations and analytics engineers who manage GTM across multiple containers and need faster iteration on tag rules and triggers.

Works in

Claude Code Claude Cowork Claude Chat

Source

https://github.com/paolobietolini/gtm-mcp-server

By paolobietolini

How to Get It

Option 1: Claude Desktop AppOpen the Customize panel in the sidebar → browse connectors → search and add. Works in Claude Code, Claude Cowork, and Claude Chat.

Option 2: Paste into Claude CodeCopy the command below and paste it into a Claude Code conversation. Claude will run it for you.

Command

claude mcp add gtm-mcp-server -- npx -y gtm-mcp-server

Tip: Paste this into a Claude Code conversation. Verify command matches your Claude Code version.

CostFree

Trust Signals Auto-scanned

Stars87Last updated2026-05-19LicenseBSD-3-Clause (OK for commercial use)Known CVEsNone foundSources: GitHub Advisory Database + OSV.dev · Scanned 2026-05-20 · scanner v1

⚠ Data last scanned 2026-05-20 (44 days ago) — may not reflect the tool's current state.

Data & Access

Data processingPrompts sent to Anthropic API. Enterprise/Team plans exclude training.

Community Pulse Growing

Discussed on Hacker News, Reddit

How I use MCP servers as a data layer in my GTM workflows — Reddit · 7 pts
MCP server for GTM — Reddit · 6 pts
Octave GTM MCP Server — Hacker News · 2 pts

3 mentions across 2 sources

Reviewer notes

Auto-scanned review. These are observations, not a security certification.

Scored from trust signals (evidence-eval-v1): 87 GitHub stars; contributors unknown; last commit 1d ago; license BSD-3-Clause.

How to evaluate tools before deploying →

Data shown here comes from public APIs and automated scanning. Reviewer notes reflect one person's experience. This is not a security certification or legal recommendation. Always evaluate tools according to your own organization's policies.

Evaluation Scores

Evaluation

Ease of Use

3/5

Versatility

3/5

Reliability

3/5

Security

3/5

Overall score3.00 / 5.00 UsableEvaluatedMay 2026

Scored from trust signals (evidence-eval-v1): 87 GitHub stars; contributors unknown; last commit 1d ago; license BSD-3-Clause.

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