gtm-mcp-server
An MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.
- Audit active tags and triggers across containers
- Deploy new conversion tracking tags via natural language
- Update audience targeting rules without UI navigation
Eliminates manual GTM configuration by letting marketing and analytics teams query, modify, and audit tag deployments via conversational commands instead of navigating the web UI.
Marketing operations and analytics engineers who manage GTM across multiple containers and need faster iteration on tag rules and triggers.
https://github.com/paolobietolini/gtm-mcp-server
By paolobietolini
How to Get It
claude mcp add gtm-mcp-server -- npx -y gtm-mcp-server
Tip: Paste this into a Claude Code conversation. Verify command matches your Claude Code version.
Trust Signals Auto-scanned
Data & Access
Community Pulse Growing
Discussed on Hacker News, Reddit
- I'm the co-founder of Attio CRM. We just raised a $50 million Series B to build — Reddit · 100 pts
- Most "AI-native" developers are stuck at Level 2 and don't even know it. — Reddit · 37 pts
- How I use MCP servers as a data layer in my GTM workflows — Reddit · 7 pts
9 mentions across 2 sources
Reviewer notes
Auto-scanned review. These are observations, not a security certification.
Scored from trust signals (evidence-eval-v1): 87 GitHub stars; contributors unknown; last commit 1d ago; license BSD-3-Clause.
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Evaluation
Scored from trust signals (evidence-eval-v1): 87 GitHub stars; contributors unknown; last commit 1d ago; license BSD-3-Clause.